Being able to self-fund the entire first year, building the brand front to back, taking the leap of hiring a CEO before selling one cookie, and not taking any shortcuts along the way to start Last Crumb is my biggest accomplishment as a business owner to date. But I was completely unwavering in what I wanted to build, and if it failed, I was ok with it failing. This concept was fully against the grain, with nothing really to go off of except this feeling that we could build something that people would really love. What's your biggest accomplishment as a business owner?īuilding this on my terms. What motivates me is that I believe Last Crumb is a global brand, and anything short of that is a failure. But by combining my new work and my forever passion is how Last Crumb was conceptualized. This passion never faded, and when I went on to launch my marketing company, I felt I had lost touch with what truly made me happy. Everything about food fascinates me, and ultimately, I fell in love with the science of food, what makes the mouth feel chemical interactions, flavor complements, and everything in between. They are dedicated, cookie-loving, luxury-appreciating consumers who aren't afraid to spend for quality. Our consumers are the same demographic as those who would wait for hours in line for a Supreme drop or set alarms to ensure success at a designer "drop" sale. The James Dean (Oreo Milkshake), Netflix & Crunch (Cinnamon Toast Crunch), S'mores Sans Campfire (S'Mores), Macadamia (Salted Caramel Macadamia), and Donkey Kong (Banana Cream Pie), among others. Each week, our coveted 12-cookie collection is hand-baked in Los Angeles and presented to the consumers through weekly "drops." Our Core Collection features 12 flavors (with more in the works!) that I spent years crafting to perfection, including: We strove to reimagine the dessert industry and approach consumers via inspired practices from popular streetwear brands. Last Crumb has become the internet's most exclusive & innovative luxury cookie brand. What's your business, and who are your customers? Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Derek Jaeger, founder of Last Crumb, located in Los Angeles, CA, USA.
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